Our Proposal
Lots of people wants to make sport but haven’t the motivation to do it alone. The app will help you finding a jogging mate and maybe more, because persons will be matched based on sport performance and on their character.
The platform will combine a withings fitness tracker and amazon echo's alexa.
It will match people based on their location, personal information and fitness level and arrange a jogging date for them. If they like each other they run together, if not they can change their route and no successful match will be registered.
Alexa will interview the jinder singles and alert them if a possible match will go for a workout and ask to join.
Forums or facebook sites where people can post that they would like to do sports and that they looking for a partner.
Customer Segments:
Mass Market: Singles below 30, according to research of Fittkau & Maaß with 25.000 internet users every second person is single. In total 29% of the Germans are not in relationship.
13.800.000 people in Germany are between 16 and 30 according to the Statistisches Bundesamt.
Jinder is useable for every single but focus on singles below 30 because they are accepting and using apps for finding a partner.
Customer Relationship:
Automated service: Customers receiving automated mails or push notifications with single proposals and automated arranged dates.
Self Service: They can choose a single in the app by making a payment.
Channels:
- Awareness
Within the app store, facebook, Instagram, snapchat advertising for singles below 30.
Make youtube/Instagram/snapchat stars advertise the app.
- Evaluation
Show them successful dating jogs. Experience reports of matched users.
- Purchase
Customers are able to buy joins(jogging coins). With these coins they would be able to choose their next jogging partners, which match in general but not on their location.
- Delivery
Via app and alexa
- After sales
Matched users can donate to us if they found a partner via jinder.
Revenue Streams:
Product Feature dependent: Customers can buy joins (jinder coins) which can be used for buying the next match of the day.
Joins have a fixed price structure and providing discounts the more you buy.
2 Joins = 2€
5 Joins = 10€
13 Joins = 20€
50 Joins = 50€
Cost Structure:
Cost driven business.
High initial costs for developing the app/platform and advertise the app.
Running costs will increase with the amount of users because more computing power will be needed.
Key Partners:
- Key Partners
Amazon
Withings
Atos
- Key Suppliers
Cloud hosting
- Key Resources
Geo-data e.g google maps / open maps
Scalable cloud power
Value Propositions:
- Before workout
- Create your personal fitness plan
- Match with possible candidates based on your personal preferences, interests and physical attributes
- Motivation for yourself “kick in the butt”
- Plan your route
During Workout
- Track your fitness data
- Navigation will guide you
- Stay connected to your wearables and smartphones
After workout
- Possibility to work out together another time
- Decline mismatches after workout
- Analysis of your fitness data
Benefits
- Safe time by combining workout and dating
- Get in shape
- Get in touch
Key Activities
Distribution over AppStore and PlayStore
- Advertising on TV and websites
- Revenue by selling “JOINS” to get matched
- 2-5% of revenue for supporting social institutions
Key Ressources needed
- Developers for the platform
- Developers for the apps
- Cloud-hosting
Key Ressources available
- Graphic Design
- HR
- Finance
- Intellectual
The combination of sports and dating platform
They they bring in further ideas. And of course they should bring several technical skills to develop the platform and the apps and combine them with a smart watch and amazon echo.