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My Metsä 100 - My Weird and Wonderful adventures in Finnish Wilderness

The best team with the most inspiring concept will be rewarded with a My Metsä Helsinki honorary tree, the first tree which will be planted in the world’s first unique and innovative urban forest in the heart of Helsinki.
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Finns – who are they? What makes them unique?

Where do their weird and wonderful behaviour originate from?

Forest Finns – it’s said that “the soul of the Finnish nation is in the forest”. Finns love nature – forests, lakes, silence, berries, hiking, camping, sausage prepared on a camp fire, summer cottages, jumping into icy water after sauna, traditionally naked, and many more quirky little things you can experience in the Finnish Wilderness.

How can we promote the beauty of Finnish forest with its numerous opportunities and make it go viral globally?

We’re looking for teams to build a creative campaign (video/VR/AR or other solution) to inspire people to share their experiences in the Finnish forest.

How could you encourage people to go back to nature and ignite their passion for nature – in the true wilderness or in the urban environment? A competition (e.g. #mymetsa100) to be launched as a part of the campaign. The winner to be voted by the public.

A summary of the challenge:

· Building a promotional campaign which inspires people to share their forest adventures

· Launching the campaign via various social media channels inviting people to share their adventures in Finnish nature

· Building a platform where all participants can upload and share their videos and general public is able to cast their votes and share their comments (inc. measures of views, clicks, shares, etc.)

· Creating a Big Buzz globally about Finns & nature & all the fun stuff!

Key words: Fantastic, Funny, Finnish, Weird, Wonderful, Crazy, Creative, Forest, Nature, Together, SuomiFinland100 celebrations

Competition rules can be found at http://bit.ly/mymetsa100

Join our weird and wonderful adventure and be part of our journey creating something innovative and unique – what could be better than showing the world the true nature of Finns and our country’s “green gold” on Finland’s celebratory 100th year of independence!

The best team with the most inspiring concept will be rewarded with a My Metsä Helsinki honorary tree, the first tree which will be planted in the world’s first unique and innovative urban forest in the heart of Helsinki. The team is also being invited to be part of the My Metsä Helsinki team to continue building an international brand.

Who can create a challenge?

  • If you want to publish a challenge on the NokiaPartners - Open communities and get support from the community to solve your problems, you first need to be registered on the platform. Then you need to contact the NokiaPartners - Open communities administrator in the Community section. They will create the challenge for you. Search for “admin” in the Community section, and click on “Nokia Admin” to contact and ask for your challenge to be created.

 

How do I submit an answer/proposal?

  • To contribute to a challenge, first open the challenge page, and then click on the "start proposal" button on the right-hand-side. A new page will appear with different text fields to fill in and attachments to include. You can also link to an existing project you have previously created on the platform. Once you have finished, click on submit.
  • If you save as draft, your submission will not be completed and will not be submitted to the challenge owner.

 

What happens once I submit?

  • Once you have submitted your proposal, your ‘Challenge Submission Form’ becomes accessible by the creator or the challenge, who can see and edit your proposal. Through the challenge page, only the owner of the challenge can see the different proposals submitted against his/her challenge. It is up to the challenge owner to inform participants about decisions and potential next steps.
  • To note, when you save a submission as draft, it is not submitted to the challenge owner.

 

Who can see my proposal?

  • The owner of the challenge, the submission review committee, and the NokiaPartners - Open communities Administrator team are the only ones who can see your proposed ideas and solutions to the challenge.

 

What happens if my proposal is successful?

  • For each challenge, submission review and selection process is different and the responsibility of the challenge owner. If your project is selected, the owner of the challenge will come back to you with further guidance on the next steps.

 

What happens if it is unsuccessful?

  • For each challenge, submission review and selection process is different and the responsibility of the challenge owner. If your project is not shortlisted, the owner of the challenge will inform you using the messaging features of NokiaPartners - Open communities. Your proposed ideas will then be removed/deleted from challenge submissions.