New Age Insurance for the Gig-Economy era

OP is looking for new insurance concepts aimed at better serving gig-economy workers and entrepreneurs that offers flexibility and stability.
Owning Partner


The term “gig economy” was popularised around the height of the 2008-2009 financial crisis, and the last 10 years has seen task-based labor continue to evolve and become a significant factor in the overall economy. Clearly not a passing trend, gig based work as been hailed the Future of Work.

As more workers turn to gigs for their main income, or as a supplement to their steady employment, we are naturally seeing a boom of platforms and services aimed at making finding work, getting paid, and filing paperwork easier. These platforms are making the flow of work easier, but entrepreneurs are still facing other challenges. 

This is because freelancers and micro entrepreneurs, unlike those with steady employment, are legally viewed as entrepreneurs and liable for their own wellbeing. This means the risks of becoming injured or being held liable fall directly on the entrepreneur themselves. 

This produces the opportunity for our challenge: how can we help Freelancers or people taking advantage of being part of the Gig-Economy ecosystem enjoy work and life? We'd love to gain insight about what insurance products exist for entrepreneurs and gig economy workers and/or might be missing from the current landscape.

 Criteria for success:

 - Deliver a concept/pitch of a new service or product that should exist

 - Data and/or interviews to explain why your product would be desirable/useful for the freelancers

 Useful resources:

- You can get access to Markus Sarja / Anton Jussila from OP Kevytyrittäjä, to discuss about the ideas or getting access to people to interview

-Reason Foundation "The Changing Workplace and The New Self-Employed Economy" report in pdf format 

Shortly about OP Kevytyrittäjä:

Via OP Kevytyrittäjä service, micro entrepreneurs are able to apply for their own business ID and manage their invoices/bookkeeping via the easy-to-use platform. Since launching in 2017, OP Kevytyrittäjä has helped over 8500 micro-entrepreneurs in invoicing over 20 million euros of work. 


There are no assets in this challenge.


widgets widgets format_list_bulleted format_list_bulleted

Who can create a challenge?

  • If you want to publish a challenge on the Open Ecosystem Network and get support from the community to solve your problems, you first need to be registered on the platform. Then you need to contact the Open Ecosystem Network administrator in the Community section. They will create the challenge for you. Search for “admin” in the Community section, and click on “Nokia Admin” to contact and ask for your challenge to be created.


How do I submit an answer/proposal?

  • To contribute to a challenge, first open the challenge page, and then click on the "start proposal" button on the right-hand-side. A new page will appear with different text fields to fill in and attachments to include. You can also link to an existing project you have previously created on the platform. Once you have finished, click on submit.
  • If you save as draft, your submission will not be completed and will not be submitted to the challenge owner.


What happens once I submit?

  • Once you have submitted your proposal, your ‘Challenge Submission Form’ becomes accessible by the creator or the challenge, who can see and edit your proposal. Through the challenge page, only the owner of the challenge can see the different proposals submitted against his/her challenge. It is up to the challenge owner to inform participants about decisions and potential next steps.
  • To note, when you save a submission as draft, it is not submitted to the challenge owner.


Who can see my proposal?

  • The owner of the challenge, the submission review committee, and the Open Ecosystem Network Administrator team are the only ones who can see your proposed ideas and solutions to the challenge.


What happens if my proposal is successful?

  • For each challenge, submission review and selection process is different and the responsibility of the challenge owner. If your project is selected, the owner of the challenge will come back to you with further guidance on the next steps.


What happens if it is unsuccessful?

  • For each challenge, submission review and selection process is different and the responsibility of the challenge owner. If your project is not shortlisted, the owner of the challenge will inform you using the messaging features of Open Ecosystem Network. Your proposed ideas will then be removed/deleted from challenge submissions.