The term “gig economy” was popularised around the height of the 2008-2009 financial crisis, and the last 10 years has seen task-based labor continue to evolve and become a significant factor in the overall economy. Clearly not a passing trend, gig based work as been hailed the Future of Work.
As more workers turn to gigs for their main income, or as a supplement to their steady employment, we are naturally seeing a boom of platforms and services aimed at making finding work, getting paid, and filing paperwork easier. These platforms are making the flow of work easier, but entrepreneurs are still facing other challenges.
This is because freelancers and micro entrepreneurs, unlike those with steady employment, are legally viewed as entrepreneurs and liable for their own wellbeing. This means the risks of becoming injured or being held liable fall directly on the entrepreneur themselves.
This produces the opportunity for our challenge: how can we help Freelancers or people taking advantage of being part of the Gig-Economy ecosystem enjoy work and life? We'd love to gain insight about what insurance products exist for entrepreneurs and gig economy workers and/or might be missing from the current landscape.
Criteria for success:
- Deliver a concept/pitch of a new service or product that should exist
- Data and/or interviews to explain why your product would be desirable/useful for the freelancers
- You can get access to Markus Sarja / Anton Jussila from OP Kevytyrittäjä, to discuss about the ideas or getting access to people to interview
-Reason Foundation "The Changing Workplace and The New Self-Employed Economy" report in pdf format
Shortly about OP Kevytyrittäjä:
Via OP Kevytyrittäjä service, micro entrepreneurs are able to apply for their own business ID and manage their invoices/bookkeeping via the easy-to-use platform. Since launching in 2017, OP Kevytyrittäjä has helped over 8500 micro-entrepreneurs in invoicing over 20 million euros of work.