Today, a major shift in the value chain that communications service providers (CSPs) offers their customers is occurring within the industry. Among the reasons for this shift are over the top (OTT) players, increased threats from cable or multiservice operators (MSOs) and diverging trends between revenue, traffic and disruptive technologies. Consequently, the CSPs are experiencing immense pressure to quickly transform to gain market share, increase customer loyalty and accelerate innovation in their enterprises.
To achieve these objectives, investment in the network and associated operations is a necessary first step. This white paper discusses how the CSP network and operations leaders can focus on the right priorities and make appropriate decisions that will contribute to reaching their financial and business objectives.
In the first section, we will identify key aspects on how the network could be built and operated to maximize customer acquisition, retention and loyalty.
Then we will analyze the current consumer usage evolution and how it influences the choices of underlying technology. Next, a simple decision matrix that guides a chief technical officer (CTO) on key network investment decisions will be examined. Finally, we will discuss recommendations that a CSP can use to become a technology and business innovator.